SEO

by Jonathan Jonathan No Comments

Three (non-technical) SEO things everyone can do to improve their website

Anything I.T. and the Geek Collective provide an I.T. Support service and Website design to business clients in Plymouth, South West of the UK.


Do you find yourself asking the question: “How can I improve the SEO of my website?”. Does Search Engine Optimisation (SEO) seem like a black art? Does it seem like whatever you do, nothing improves?

Perhaps you feel you don’t have time to contribute to the growth of your website?

Naturally, there are hundreds of areas that Google (and other search engines) look at when ranking your website. Many are beyond your control such as the location of the user carrying out the search or the popularity of competitor websites. There are some things you can do that are in your power though.

Read on for three tips to improve the SEO of your website.

1. Provide better content

Search engines know how long a visitor stays on your site. When a visitor stays on your site for more than just a few seconds, it can suggest that the content is interesting enough to potentially provide the information the visitor was looking for.

You are the expert

You are the expert in your field, not me. So I will leave the examples up to you to consider. BUT, what if you wrote content for your site that satisfied the visitor? Perhaps you are answering a question that they need to know the answer too? Maybe it’s a special vegetarian recipe? Perhaps your content explains to the visitor how to make a better golf swing?

Whatever it is, it is down to you to provide the information in a legible way so that your site visitor does not depart quickly going back to Google for alternative answers.

Think about the websites you visit that answer your questions or you simply enjoy reading. What is it about them that makes the site tick?

Content that answers specific questions

When answering specific questions such as pricing details, or the location of your premises, make it clear and obvious. Provide a table of pricing for your pricing structure or a map of your location with the address clearly visible.

There’s nothing worse than a searcher landing on your website to find the address of your premises, not finding it so going back to Google and clicking on another website (say Yell for instance) that does show your address. What do you think Google is thinking about that simple question? It’s not good.

Some sites sell stuff online. So, okay writing stories or articles for these sites might not be the best way forward, but you should ensure that each product text is well written and clear. This will help people stay on the site and encourage people to stay longer and even purchase!

Be the giver

Providing good content in Google’s eyes has a lot to do with what you give the visitor. If you write stuff that is useful then you are one step closer to SEO heaven. Google will also look at links you provide in your copy. you need to create internal links (links to other pages on your site) in your copy, and also links to external sources that might enhance what you have written.

For instance, in SEO circles I often refer to Neil Patel since he is undoubtedly an expert in this field. Some of the videos he produces are spot on so it’s worth checking him out.

2. Consider the structure of your content

Don’t write content that is hard to read. Here’s hoping that this post can be read easily otherwise I’m in trouble!

What I mean by structure is that you should write content that is broken up nicely into paragraphs and sectioned off with appropriately titled headings.

Don’t write a 1000 word article with no paragraphs!

Maybe it needs images or a video to help get your point across. Images can break up the content making it easier on the eyes. Try it!

3. Write more often, and regularly

You think it’s okay to write a new article every six months, do you? Sorry, but if you want to have a non-technical impact on your website, then you need to produce new content or update old content at regular intervals.

Not all websites benefit from writing content such as news stories, articles or tips and tricks. But, if you are not an SEO expert then writing could be the way forward for you. See below about how it has affect our website for a real-life example

How often should I create new content?

The old adage of ‘How long is a piece of string’ comes to mind. It’s whatever suits you and your business. if your content is long and complex to write, then once or twice a month might be enough. If you writer shorter snippets of copy, then several times a week might be the way to go.

What we have done

For us, at Anything I.T. we had several aims one year ago to raise our standing on the search engines. I’m happy to say that we are making excellent progress towards these goals.

The number of visitors has risen by twofold and our rankings for chosen keyword phrases have increased to the point where two are consistently on page 1 of Google results and the others are slowly rising as well.

Below is a search result for “IT Support Plymouth”. It’s lovely to see our site second only to the University of Plymouth (after the adverts and location results of course). One year ago we were on page 10!

How have we done this?

You might notice from the Blog section of our site that we have written around 17 blogs in the last year and a bit. Most of which are fairly in-depth technical articles and tips. FREE stuff we want to share with other small business owners out there.

Not only do we write these blogs but we share them on social media and encourage discussion by asking questions that don’t prompt yes or no answers. Getting into discussion with people and providing free stuff for others has been one of the aims of the blog writing.

Like I said earlier, blogging is not for everyone but I would strongly suggest looking at it.

The Geek Collective

SEO or Search Engine Optimisation is just one of the services that Anything I.T. and its colleagues within the Geek Collective provide.

Simon Pykett of the Geek Collective is particularly adept at onsite SEO and is a website design and SEO freelancer.

Neil Tancock is a specialist in providing telecoms and computing help for businesses across the UK. And we have him in Plymouth!

Jonathan Burrows (that’s me!) is a systems and support guy.

Quote: “The Geek Collective is an established and credible body of industry professionals who are expert in their specific arena. We are distinct in how we deliver our services and we have come together as professional individuals, to provide our highly trusted services as one collective.”
Source: https://geekcollective.co.uk/

by Jonathan Jonathan No Comments

The Geek Collective

Anything I.T. and the Geek Collective provide an I.T. Support service and Website design to business clients in Plymouth, South West of the UK.


Who are the Geek Collective?

In a moment, I’ll go into some detail about the three ‘geeks’ behind the Geek Collective. For now here is a quick summary of how the Geek Collective can benefit you, the customer.

Benefits

For the most part, the Geek Collective is an unseen entity (for now) because it’s just three guys in Plymouth (UK) who are techies and whose skills cross a large range of technical areas. Each running their own business.

But how does this benefit you, the customer?

Simply put it means there is a support network behind the business you choose to implement some sort of technical service.

Be it website design through Anything I.T. or Hello Simon, or implementing a modern (and yet cost-efficient) telecoms system through Hello Comtec. Or still more an I.T. Support service through Anything I.T. or Hello Comtec!

Because of the way everything technical works these days, there is a natural crossover between all the supposedly separate areas.

But this is not true in reality.

Here’s an example:

Let’s say you want a nice new website made by an award-winning designer (that’s Simon at Hello Simon by the way). That’s great because he will design you a smashing site fit for purpose.

But what if you also said, I need help with the emails on the domain name we own as well. Or perhaps you also mention to Simon that you are moving to a new office and could do with help setting up the technical aspects such as network cabling, broadband and router, new PC’s and so on.

The good news is Simon won’t answer you by saying, “Sorry I can’t help”, he’ll say, I’ve got just the person! And he will pass you on to one of the other two in our little network.

Why would we do this?

First of all, it’s great to be able to offer each of our customers that we can literally do ‘anything I.T.’ related.

But quite frankly it’s really nice to have other geek friends to work with whom we trust.

Trust is an important thing in friendships and also in business. Especially since some of the services we offer could be construed as a competitive crossover into one of the other businesses!

But that doesn’t stop us because we know that the benefits to us and our clients is huge.

More about the three of us and what we offer

From left to right: Neil Tancock of Hello Comtec; Simon Pykett of Hello Simon; and Jonathan Burrows of Anything I.T.
Here we are geeking out and drinking coffee

You can obviously find out more from our websites and Facebook/LinkedIn pages so here is a summary of each:

Jonathan Burrows of Anything I.T.

The Anything I.T. website (circa early 2020)

Browse this site for more about what we can do and also our Facebook and LinkedIn pages.

Anything I.T. was set up by Jonathan Burrows in a rejuvenated format during 2019 having let the business idle along since the mid-noughties!

Jonathan got into computing in the early ’90s when his uncle brought him a PC. He was very excited about this until he opened up the box, only to find that the PC needed putting together first!

In those days without the World-Wide Web, he had to rely on books to help him build his first Windows 3.11 computer. Fun times!

This led to Jonathan eventually changing career path from one of Retail into the Technology sector including time as a Technical Consultant for a FTSE 500 company and later on a Systems Analyst for a large company in the South West of the UK.

Now, Jonathan is excited about the various opportunities coming his way, including the Geek Collective.

Jonathan’s favourite saying is:

“The more I know, the less I seem to know”

Anything I.T. website – this site!
Anything I.T. Facebook Page
Anything I.T. Linked In Page


Neil Tancock of Hello Comtec

The Hello Comtec website (early 2020)

Neil’s comprehensive understanding of the technology & communications arena has taken him around the world. With an extensive client portfolio and a commitment to reliability, his knowledge of technology systems is something that he doesn’t need to boast about.

Hello Comtec website
Hello Comtec Facebook Page


Simon Pykett of Hello Simon

The Hello Simon website homepage early 2020

Simon has been creating digital content for well over ten years, alongside his role as a Computer Science Teacher. His portfolio is considerable and works with notable individuals in the music, sport and military arenas.

He is now working hard as a freelance creative and studies the dark arts of search engine optimisation.

Hello Simon website
Hello Simon Facebook Page


Finally

So, finally, if you’ve read this far, I commend your efforts! Suffice to say, you are in safe, reliable, technically knowledgeable hands if you choose to use one (or more!) of the Geek Collective to provide technical services for your business/ We are based in Plymouth (UK).

Anything I.T. and the Geek Collective provide an I.T. Support service and Website design to business clients in Plymouth, South West of the UK.

by Jonathan Jonathan No Comments

New Price List

Anything I.T. and the Geek Collective provide an I.T. Support service and Website design to business clients in Plymouth, South West of the UK.


We have introduced a price list in PDF format that our customers (and indeed prospective customers) can download and view at their leisure.

The list shows most of our popular products and services, if you do not see something then it does not mean we do not provide that service or product. Just ask for more information on what you require.

The list will likely be updated on a regular basis.

It can be found on the Pricing page

Please, if you have any questions or queries, do let us know.

by Jonathan Jonathan No Comments

From not being listed on Google to who knows where!

Anything I.T. and the Geek Collective provide an I.T. Support service and Website design to business clients in Plymouth, South West of the UK.


So the Anything I.T. website has just been launched, but the website is not even listed in the Google Index (more on that another time)!

This means that even searching on Google for “Anything I.T. Plymouth” doesn’t reveal our site!

Clicking through the search results does not find our site at all!

So I’ve made a short video to accompany this blog post (watch below) and our plan is to make certain changes and take actions on the site in the hope that over the next few weeks (even months perhaps) we can show you some results of our search engine optimisation on our own website!

Fingers crossed? Or some experience and skill?

Watch this space!

Video of our starting point.

by Jonathan Jonathan 1 Comment

WordPress – Quick Tip #1

Anything I.T. and the Geek Collective provide an I.T. Support service and Website design to business clients in Plymouth, South West of the UK.


If your website is using WordPress, then first of all, it’s a great choice. It offers a huge amount of versatility and plugins so you can make WordPress do pretty much anything.

What if you want to adjust one of those mythical dark secrets to help your search engine optimisation?

Here’s a couple of places that are easy to get to that can help.

The <title> tag

The<title> tag is very important in that this is what generally shows up in search results on Google:

Who said you didn’t have control of Google? The highlighted lines come from the <title> tag of those websites. So, first point, imagine being able to use an enticing line to encourage searches to visit YOUR site?

Obviously, you need to remember to be informative about what your site provides but you can twist the words around and test results.

For instance, if you were one of the above sites you could change the <title> tag to be:

Six months FREE online invoicing from the best in the industry

Anyway, I digress since the point of this article was to show you HOW to change this in WordPress!

First, sign in to your WordPress site and click on Settings on the left hand side at the bottom.

You will see this screen:

The first part of the <title> tag is taken from the ‘Site Title’ section and the rest of the <title> tag is taken from the ‘Tagline’.

Why not change yours now?

Questions? Email us or send us a Facebook message!

by Jonathan Jonathan No Comments

Onsite SEO and offsite SEO

Anything I.T. and the Geek Collective provide an I.T. Support service and Website design to business clients in Plymouth, South West of the UK.


We’ve all heard of SEO right? Search Engine Optimisation? But what is ‘Onsite SEO’ and ‘Offsite SEO’?

Getting your website to rank (on the likes of Google or Bing) as highly as possible for certain keywords or phrases is called Search Engine Optimisation.

It is often seen as a dark skill, and extremely difficult to get good ranking. To be fair, for the average website of a small business, it is very difficult!

What this blog entry hopes to help with is to at least give you some guidance on how you can make small changes to best optimise your website.

Onsite SEO

Onsite SEO is stuff you can do to your web pages such as the actual text you write (called ‘content’) and the meta tags of the page.

You may have heard of ‘Content is king‘ and to a large extent it is! Google (we’ll use Google as our search engine of choice for now) has some very clever algorithms which can see whether a website/web page is useful to the potential site visitor.

So that’s the first thing you need to know. Make sure your website content is relevant to the potential site visitor. If you are a garage that specialises in fixing classic cars, then make sure the pages on your site reflect this.

Don’t over populate the site with what you think are the right keywords. Don’t flood your site with ‘classic car repairs’.

Here’s one example that shows how Google knows how good your site is:

First impressions

Let’s say a searcher searches for’ classic car repairs’ and clicks into your site. The searcher has a quick look at your home page but doesn’t get inspired and doesn’t immediately see the information he/she is expecting. The searcher then hits the back button and continues their search for another website.

What do you think Google is going to think about your site now? Would Google be wrong to assume that perhaps your site isn’t a good site to show in the search results? Especially since searchers seem to be going back to search results pretty quickly to look for another site?

So lesson one would be to make sure your site is decent to look at, works well on mobile devices and also has the content once would expect when they search for ‘classic car repairs’.

Meta tags

Just a quick one on meta tags. They are still relevant! The <title> tag and <description> tag are both used to show searchers in the search results. Like this:

In the image above, you can see three organic results (I’m referring to the ones at the bottom of the image). AM-Restorations; Devon Classic CarsHome and Classic Car Resprays, Bodywork and Restoration | car resprays. body …

Let’s take the bottom result as an example. In the HTML code of the site there is the following:

<title>Ian Webb Specialist Cars | Classic Car Specialists in Liskeard, Cornwall</title> 

Editing this code to reflect your site is important. If you use a system such as WordPress, you can change this in settings. Other sites will have similar options to change the title of your page. The same goes for the description tag.

If you have a custom designed site, then you will either have to edit this yourself or get your web designer to do it for you.

That’s enough to be going on with on Onsite SEO. Below is a short description on Offsite SEO.

Offsite SEO

Offsite SEO as the term suggests is SEO relating to your site that happens away from your website. This includes getting links from other sites to yours, setting up a Google account with a business address, phone number, opening hours and so on.

Offsite SEO might also include details about your business on social media sites such as Facebook, LinkedIn, Twitter.

This side of SEO is huge and deserves another blog post (or three!) on another day. For now, concentrate on your website (Onsite SEO) and how it looks to the visitor.

Does your site retain the visitor for more than a few seconds? Can they find useful information about your services and related topics?

Feel free to comment on this post on Facebook/Twitter/LinkedIn if you have any questions.

Anything I.T. Plymouth Limited

Send an email and we will be in touch as soon as possible

The landscape has changed.

The Geek Collective