Search Engine Optimisation (or SEO for short) should no longer be thought of in isolation. All that clever geeky stuff of coding, back links, and so on is just one part of successful online marking. Read on for more
Onsite SEO is where your website is optimised for the search terms you are hoping to be found for. This is just the beginning, or one part of the whole process. As hinted above, SEO should be considered just a small part of your whole marketing activities.
This part of the process is something we do when we build a website from scratch for our clients. If you have an existing site, get in touch to discuss what we can do for you and your site.
There is much to be said for offsite SEO and we highly recommend our clients getting involved in this aspect. Blogging, contacting other websites asking for back links, setting up a Google business account, Facebook Page, that sort of thing.
Stretch your mind. Widen your outlook
Start thinking of Search Engine Optimisation as not just some black magic voodoo and think about more of the things that bring your clients to you.
In short, offer them good quality content, let other people know about this great content (to find back links). How do you do this? Could be one or more of several ways:
- Try Blogging useful information
- Create videos and upload to YouTube
- Share short interesting Posts on your Facebook Page, or Group
- Is your business very image based? Chuck stuff onto Instagram!
- Seek feedback on all platforms as this encourages communication and interest
Obviously, there is more to it than the above and we are in a great position here at Anything I.T. to get you started on what could prove to be an exciting road!
Key Benefits of the Service
Customer-centric businesses build a virtuous cycle we call the customer wheel. We help companies at every stage of growth, developing custom solutions and collaborating with all levels of your business.
- We help you understand customer behaviors
- We help break down barriers to innovation
- We help resolve the pricing paradox
- We help align brand strategy with key objectives
- We help companies nurture loyal customers who are more profitable
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.
We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.